The Importance of Data Quality in Market Research:
Survey and audience data quality in market research has always been crucial, and it’s even more so now. Audience sizes and sample groups, particularly in healthcare, are not increasing in size, making it essential to focus on data quality. This can be assessed based on various factors such as accuracy, completeness, consistency, and representativeness of […]
Best practices for a perfect mail delivery
Since Covid, working remotely and using email to communicate has been given an enormous boost. According to statista.com the number of sent and received emails per day worldwide crossed the 300 billion threshold in 2020 and will continue to grow by more than 20% within the next 3 years. Never before has the ability to […]
